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Comparison

MonoChat vs Gupshup

Gupshup is a large messaging company with a Dubai office, strong on campaigns and AI agents for B2C brands. MonoChat’s differences are payment links through Gulf gateways, an Android and iOS app for the team, and published AED prices. Here is the comparison.

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The short answer

Gupshup was founded in India in 2004 and is headquartered in San Francisco, with offices in Dubai, India, Indonesia, Latin America and Africa and a Saudi entity since October 2024. It sells messaging APIs for WhatsApp, SMS, RCS, voice and e-mail and, on top, Conversation Cloud: an agent inbox, AI agents on its own language model, a conversation builder and a campaign manager. In the UAE it names Sharaf DG as a customer.

Who MonoChat is for
UAE businesses that want payment links through Gulf gateways in the chat, a mobile app for the team, and TikTok and Telegram in the same inbox.
Who Gupshup is for
B2C brands that run large segmented WhatsApp campaigns with click-to-chat ads, and want AI agents on phone calls.
MonoChat pricing
Basic free; Growth AED 440.70 a month, taxes included: 2 users, 1 channel, 100,000 outgoing messages a month; extra user or channel AED 110.18
Gupshup pricing
Self-serve CX plan USD 100 a month after 3 free months, plus USD 0.008 per message in and out; enterprise by quote

MonoChat vs Gupshup, area by area

What each product offers in the same areas. Competitor facts come from its own pages only.

MonoChat vs Gupshup, area by area
AreaMonoChatGupshup
Channels WhatsApp (Cloud API, also on the number you use in the Business app), Instagram, Messenger, TikTok, Telegram, web chat, Twilio SMS, inbound calls over SIPWhatsApp, Instagram (DMs, comments, stories), SMS, RCS, voice, e-mail APIs, Truecaller; Messenger per Wikipedia; no TikTok found
Inbox and team One shared inbox: assignment, roles, workgroups, working hours, tickets, notesAgent Assist: routing by expertise and availability, agent-initiated chats, AI copilot and summaries; the self-serve plan has up to 5 users
AI agents AI agents that answer from your knowledge in each customer’s language, Arabic and English included, and take actions; OpenAI, Anthropic, Google or your own endpoint, no markup on your own keyPrompt-based AI agents with tools and guardrails on its own language model, Arabic included; AI agents for phone and WhatsApp calls
Automation flows Visual flow designer: event, action and condition nodes, custom functions, HTTP requests, flows started by a webhookConversation Builder with drag and drop and prompt-based agents; Bot Studio with 50+ node types
Bulk messages Scheduled bulk messages with approved WhatsApp templates, tracked per recipient; consent records and STOP handling not built in yetCampaign Manager: segment and event-triggered campaigns, carousel and catalogue templates, retargeting, click-to-chat ads
Payments in the chat Payment links in the chat: N-Genius, MyFatoorah, Telr, PayTabs, Tap, HyperPay, Paymob, Ziina, Mamo, Tabby, Tamara, Stripe, PayPal“Checkout without leaving the chat”; no named payment provider in the Gulf found
Gulf integrations Gulf gateways, payment links and buy now, pay later (Tabby, Tamara); Shopify (Shop Assistant); no local SMS route or courier integration yetArabic language model and a Saudi entity; no Gulf payment integration found
Mobile app Android and iOS appNo agent app found
Hosting and security Cloud or installed on your own servers; the UAE can be chosen as the WhatsApp Cloud API storage region; two-step verification; activity logsSOC 2, GDPR, HIPAA and ISO named; data storage region chosen at Cloud API onboarding; no SSO or on-premise found
Pricing Basic free; Growth AED 440.70 a month, taxes included: 2 users, 1 channel, 100,000 outgoing messages a month; extra user or channel AED 110.18Self-serve CX plan USD 100 a month after 3 free months, plus USD 0.008 per message in and out; enterprise by quote

Gupshup facts were checked on its public pages on 29 October 2026. MonoChat facts are from the live release. Sources are at the end of the page.

Where MonoChat differs

  • Gulf payment providers

    Payment links through N-Genius, MyFatoorah, Telr, PayTabs, Tap, HyperPay, Paymob, Ziina, Mamo, Tabby and Tamara.

  • An app for your team

    Android and iOS app for the inbox; no Gupshup agent app was found.

  • Incoming messages are free

    MonoChat counts only outgoing messages, with 100,000 included in Growth; Gupshup’s CX plan charges per message in both directions.

  • TikTok and Telegram

    Both sit in the same inbox as WhatsApp, Instagram and Messenger.

When Gupshup is the better choice

No product suits every business. Gupshup may be the better fit if:

  • You run large segmented campaigns with click-to-chat ads and retargeting.
  • You want AI agents on phone and WhatsApp calls; MonoChat has no AI on calls.
  • You need RCS or Truecaller business messaging.

FAQ

MonoChat vs Gupshup: FAQ

Short answers to the questions we hear most.

How much does Gupshup cost?

On 29 October 2026 its global CX plan was USD 100 a month, free for the first 3 months, for up to 5 users, plus USD 0.008 per message, incoming and outgoing alike, and Meta’s fees. MonoChat’s Basic plan is free and Growth is AED 440.70 a month, taxes included; incoming messages are never counted.

Does Gupshup have an office in the UAE?

Yes, in Dubai, and it names Sharaf DG, a UAE-based electronics retailer, as a customer.

How do I connect WhatsApp to MonoChat?

Through Meta’s WhatsApp Cloud API, which we recommend for every business. You connect your number in a few steps from MonoChat, and Meta bills its message fees to you directly.

Sources

Last checked: 29 October 2026. If something has changed, message us on WhatsApp and we will update the page.

Related pages

Headquartered in Dubai

Bring every customer conversation into one place.

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No credit card required · Prices in AED, taxes included